Moorepay are a leading payroll & HR software and services provider. Moorepay believes in making payroll and HR easy, supporting this ethos with a content marketing programme packed with expert advice and practical resources.
What HR Grapevine did for Moorepay
HR Grapevine provide the Moorepay team with a content publishing platform, where their expert thought-leadership content can increase their brand exposure.
By adding HR Grapevine’s enhanced reader data to their content programme, the Moorepay team can now see which brands they are engaging and can retarget key individuals based on the number of employees as well as the area of the HR function for which they have responsibility.
HR Grapevine uses the enhanced reader data to deliver personalised communications with proximity to readers engagement with Moorepay’s content, encouraging them to make use of additional practical resources provided by Moorepay.
This has allowed Moorepay to improve overall brand awareness and support their objectives of increasing the number of subscribers to their valuable content programme.
What Moorepay Say
“It’s great working the team at HR Grapevine, the enhanced reader data has provided us with a better understanding of who is engaging with our content. And it’s really useful to have the opportunity to retarget the specific active contacts that we want to add to our lead pool.” - Senior Marketing Manager, Moorepay