Market Intelligence

Unlock insight into the changing pressure points, hot topics and key conversations happening across HR teams.

Use intent data captured from across HR Grapevine’s daily editorial content and full content archive to inform and guide your own content creation, so that you can stay hyper-relevant and generate maximum engagement.

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55
HR specific topics
2,000+
Search-orientated keywords
35,000+
Individual content pieces tracked
This volume of data allows you to see a compelling picture of the HR landscape looks like right now and pick where to target your activity. Armed with this greater insight, you can add your voice to the discussion on popular topics or target areas that may have been overlooked to steer the conversation and set the agenda for the future.

Access to the HR Readership Trends platform includes:

Easy-to-read visualisations of key demographic information
Deep profiling on HR readers and their companies
Advanced filtering across up to 77 separate data points for bespoke audience segmentation

Readership

Grapevine Intelligent Lead Tracker

Bespoke Segment

Engage Readers

Drill-in article readership reporting
Hot prospects or high value target tagging based on multiple demographic filters
Adaptable and scalable credits-based purchasing on email campaigns

Understand what HR readers
are engaging with

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