Audience

HR Grapevine's audience are forward-thinking HR professionals. From cross-discipline multitaskers to specialist function heads, these are the influencers, end-users, and buyers you want engaging with your brand.

225,000 HR professionals across the UK and USA
Over 85% of the audience are buyers, decision-makers & purchase influencers
25% have been promoted or moved organisation within the last 12 months.

Real-time audience engagement

HR Grapevine uses behavioural listening technology to generate intent forecasts and create AI-enhanced cohorts
so that we can activate the HR audience better than anyone else.

Did you know that in the last 90 days:

Live Data (Last 90 days)
54% increase of readership of the Employment Law topic.
69% increase for usage of the Work-life Balance keyword.
18% increase of engagement with content on Diversity in the workplace by HR Directors.
Compared with the previous 90 days

How do we keep data accurate?

HR Grapevine generates top-quality demand for hundreds of satisfied clients using top-quality data! We keep our data accurate with:

The only in-house research team, dedicated to gathering and enriching data on the HR audience.
Quality assurance processes running 24-hours a day, support by clever automation.
Integrated machine-learning tools to match and consolidate data instantaneously.
All harnessed to target the highest value audience for you and drive campaign success.
Engaging the HR Audience

Unparalleled reach across the whole corporate HR audience

HR Grapevine engages HR across all functions and specialist areas.
We reach HR teams across industries.
And into companies with headcounts large and small.

Data gathered across the whole buyer journey

HR Grapevine layers capture throughout the buyer journey, allowing our content and marketing experts to make interventions at key times that drive campaign performance.

Site Visitor
Follow engagement patterns
Track content likes/dislikes
See brand interactions
Known Readers
Experience personalisation
Cohort segmentation
Automation targeting
Converted Prospects
Nurturing opportunities
Overall brand penetration scoring
Dynamic follow-up actions
Find out more about our technology

Comprehensive audience insight

Using HR Grapevine's integrated readership trends data, our experts develop deep understanding of how HR teams are engaging. This behavioural listening is a powerful asset for campaign planning and delivery, revealing:

Developing and ongoing trends in engagement across hot topics and types of content.
Changes in the way corporate HR teams are engaging at the company-wide level.
Individual buyer engagement across all of HR Grapevine's digital estate.
This data means HR Grapevine's expert advisers can create compelling and powerful buyer journeys for your target audience.
The Keys to Engaging Content
Talk to the team now

Find the right solution for you

Our free-to-use Solution Builder is perfect in helping you discover the best marketing solutions tailored to your unique business needs.

In just a few minutes and a handful of questions, we can identify what works for you.

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Frequently asked questions

Is the data you hold GDPR-compliant?
We comply with the principles of the General Data Protection Regulation (GDPR) when collecting, utilising, and handling personal data. You can find out more within our GDPR and ePrivacy Policy.
Read our GDPR & ePrivacy Policy
Does HR Grapevine operate in the USA?
Yes, HR Grapevine has its own dedicated website for their community of HR professionals based in the United States.
Go to hrgrapevine.com/us
Go to the USA Media Kit

Talk to us