Terms & Guidance
- Specifications

Audience

HR Grapevine connects brands with a highly engaged community of senior HR professionals across the UK and USA.

Over 300,000 HR leaders across enterprise, mid-market and public sector organisations

A trusted audience actively engaging with HR-focused content, insights and industry trends

More than 6 million intent signals analysed every month, helping identify in-market opportunities

This combination of scale, engagement and data-led insight ensures your campaigns reach the right HR decision-makers, driving more meaningful engagement and stronger commercial outcomes.

Unparalleled reach across the whole corporate HR audience

HR Grapevine doesn't just track HR trends, we predict them. Our cutting-edge behavioural listening technology analyses real-time intent signals to forecast what our audience of senior HR leaders will do next.

Armed with these powerful insights, we create AI-enhanced, hyper-targeted cohorts that go beyond basic segmentation. This means we reach HR professionals, we activate them with precision, and ensure your brand lands in front of the right decision-makers at the perfect moment.

No one understands or engages the HR audience better than HR Grapevine. When it comes to making an impact, we turn data into results, every time.

Live Data (Last 90 days)

54% increase of readership of the Employment Law topic.

69% increase for usage of the Work-life Balance keyword.

18% increase of engagement with content on Diversity in the workplace by HR Directors.

Compared with the previous 90 days

How do we keep data accurate?

HR Grapevine generates top-quality demand for hundreds of satisfied clients using top-quality data! We keep our data accurate with:

The only in-house research team, dedicated to gathering and enriching data on the HR audience.

Quality assurance processes running 24-hours a day, support by clever automation.

Integrated machine-learning tools to match and consolidate data instantaneously.

All harnessed to target the highest value audience for you and drive campaign success.

Real-time 90-day audience engagement

HR Grapevine consistently engages HR professionals across all functions and specialist areas.

We activate and reach HR teams across industries.

And into companies with headcounts large and small.

* All data shown includes 90 day engagement data from our enriched HR audience.

Data gathered across the whole buyer journey

HR Grapevine layers capture throughout the buyer journey, allowing our content and marketing experts to make interventions at key times that drive campaign performance.

Site Visitor

Follow engagement patterns

Track content likes/dislikes

See brand interactions

Known Readers

Experience personalisation

Cohort segmentation

Automation targeting

Converted Prospects

Nurturing opportunities

Overall brand penetration scoring

Dynamic follow-up actions

Find out more about our technology

Comprehensive audience insight

Using HR Grapevine's integrated readership trends data, our experts develop deep understanding of how HR teams are engaging. This behavioural listening is a powerful asset for campaign planning and delivery, revealing:

Developing and ongoing trends in engagement across hot topics and types of content.

Changes in the way corporate HR teams are engaging at the company-wide level.

Individual buyer engagement across all of HR Grapevine's digital estate.

This data means HR Grapevine's expert advisers can create compelling and powerful buyer journeys for your target audience.

Talk to the team now

Frequently asked questions

Who makes up the HR Grapevine audience?

The HR Grapevine audience is made up of senior HR professionals across enterprise, mid-market and public sector organisations in the UK and USA. This includes key decision-makers actively engaging with HR content, insights and industry trends.

How do you ensure the audience is relevant?

Using behaviour-based data and over 6 million intent signals each month, we identify HR professionals actively engaging with relevant topics.

Is your data GDPR-compliant?

Yes, we operate in line with GDPR principles when collecting and managing personal data. For more information, please see our Privacy Policy.

Do you reach HR professionals outside the UK?

Yes, in addition to our UK audience, HR Grapevine operates a dedicated US platform, allowing you to engage HR professionals across both markets.

Where personal data is transferred internationally, we ensure appropriate safeguards are in place, including compliance with recognised frameworks such as the EU-US Data Privacy Framework.