Editorial


HR Grapevine is a leading HR publication in the UK, delivering timely coverage of the issues shaping the HR agenda.

Our editorial team produces insight-led content across articles, interviews and case studies, reaching HR professionals who actively engage with industry trends, challenges and best practice.

This creates a trusted, content-led environment where brands can align with relevant topics and connect with an engaged HR audience.

1 million words of unique content in 2024
1,000+ new accounts created per month
7.3 user interaction per month

Diverse & Insightful Content

The editorial team at HR Grapevine produces a wide range of content designed to inform and engage HR professionals, from expert commentary and interviews to practical insights and case studies.

Our content is built around the topics HR audiences are actively interested in, ensuring consistent engagement with the latest trends and challenges shaping the function.

For brands, this creates a trusted, content-led environment where messaging sits alongside relevant, high-value insight, strengthening credibility and audience connection.

Diverse & Insightful Content

Thriving Online Community

HR Grapevine sits at the centre of a highly active community of HR professionals who regularly engage with our content, insights and industry updates. Here are some key indicators of audience activity:

1.65 million +

Annual Pageviews

245k followers

Social Reach

20% average CTR

Newsletter Engagement

Our audience's active engagement ensures your message reaches HR professionals who are already paying attention to relevant content. By working with HR Grapevine, your brand benefits from consistent visibility within a trusted environment, helping to build recognition and credibility with the right audience.

Face-to-Face
Thought Leaders

HR Grapevine delivers an in-person events programme led by our editorial team, bringing together senior HR professionals to discuss the issues shaping the function.

From focused roundtables to larger-scale events, these sessions create opportunities for meaningful discussion and direct engagement with key decision-makers.

For brands, this provides a platform to connect with influential voices in HR, building credibility through association with relevant, insight-led conversations.

HR Grapevine MeetUps
HR Grapevine MeetUps
HR Grapevine Summer Social
HR Grapevine Summer Social

The Modern Forward-Thinking
HR Professional

HR Grapevine covers the full spectrum of HR topics, supporting teams of all sizes across areas such as talent acquisition, employee engagement and diversity and inclusion. Our content reflects the priorities of today’s HR professionals, combining expert commentary with practical insight across key specialisms. For brands, this ensures your messaging aligns with relevant topics, helping to build credibility and extend your reach within the HR community.

Working with Our Editorial Team

Through our Key Partner Programme, brands have the opportunity to work closely with the HR Grapevine editorial team to shape and refine content.

This includes guidance on messaging, tone and structure, as well as editorial input and commentary to ensure your content resonates with our HR audience and aligns with the standards of the platform.

Frequently asked questions

How is your editorial content created?
Content across HR Grapevine is produced by an experienced editorial team, covering the key topics shaping the HR agenda. Our focus is on delivering relevant, insight-led content that HR professionals actively engage with.
Can brands contribute to editorial content?
Yes, through content partnerships and our Key Partner Programme, brands can contribute thought leadership, insights and expert perspectives. We work closely with you to ensure content is relevant, engaging and aligned with our audience.
Will we receive support in developing content?
Yes, our editorial team works with Key Partners to shape and refine content, offering guidance on messaging, tone and structure. This ensures your content resonates with our audience and meets the standards of the platform.
What is the difference between editorial and sponsored content?
Editorial content is independently created by our team, while sponsored content and partnerships are clearly identified and developed in collaboration with brands. This ensures transparency while maintaining the quality and integrity of the platform.

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