Precision targeting for high-value HR audiences

Reach the right accounts at the right time using behaviour-based data and intent signals

Over 6 million intent data signal attributes captured every month
2 million visitors influenced annually
Over 275,000 demand and intent signals captured for client brands via our solutions annually
Talk to us about Intent Data

Always-On, Always Relevant

Our account-based approach keeps your brand visible to the HR decision-makers that matter most,
ensuring consistent engagement over time

Target

Identify high-value HR prospects using data-led audience segmentation

Track

Monitor how your target accounts engage with relevant content and topics

Engage

Activate personalised campaigns to reach decision-makers at the right moment

Intent Based Targeting

Focus your campaigns on HR professionals who are actively engaging with relevant topics, not just those who match a profile. Our targeting approach combines behaviour-based intent signals with role and company data, allowing you to prioritise high-value accounts and engage decision-makers when interest is highest.

Audience Targeting

Reach HR professionals based on the topics they are actively engaging with, not just who they are on paper.

Behavioural Insights
Content engagement, browsing activity and topic interest
Topic Targeting
Align campaigns to relevant HR themes such as talent, engagement or reward
Ideal starting point for testing targeted intent data
Advanced Targeting

Enhance your campaigns with firmographic and role-based targeting to further refine your audience.

Firmographic Profiling
Company size, industry and location
Job Function
General HR, Talent Acquisition, Learning, Reward
Everything in Audience Targeting tier is included here.
Premium Targeting

Boost your campaigns with audience seniority.

Seniority Overlay
Refine by role and influence level to reach key decision-makers
Everything in Advanced Targeting tier is included here.
Higher-Quality Leads, Every Time
Our targeting approach focuses on reaching HR professionals who are actively engaging with relevant topics, helping to improve lead quality and increase conversion potential. This ensures your sales team spends time on prospects showing genuine interest, rather than low-intent audiences.

Content Retargeting

We enable real-time content retargeting, allowing you to identify website visitors and instantly re-engage them
via email or on-site pop-ups based on your firmographics, topic preferences, or previous interactions.

Audience
Activity
Engagement
Data
Behavioural
Insight
Audience
Segmentation
Dynamic
Cohorts

Frequently asked questions

How does intent data improve lead quality?
Intent data allows us to identify HR professionals who are actively engaging with relevant topics across HR Grapevine. By focusing on audiences already showing interest, campaigns are more targeted, improving lead quality and increasing the likelihood of conversion.
How is intent data collected?
We collect behaviour-based data based on how users interact with content across our platform, including engagement with articles, topics and resources. This helps us understand audience interests and intent in a privacy-conscious way.
How accurate is your targeting?
Our targeting combines behaviour-based intent signals with role and company data, allowing us to refine audiences based on both interest and relevance. This approach helps improve campaign accuracy and reduces wasted spend.
Is your data GDPR-compliant?

Yes, we operate in line with GDPR principles when collecting and managing personal data.

For international activity, including the United States, we ensure appropriate safeguards are in place for data transfers, in line with recognised frameworks such as the EU-US Data Privacy Framework. For more information, please see our Privacy Policy.

Can this integrate with our CRM or marketing platforms?
Yes, we support integrations with platforms such as Salesforce, HubSpot, Marketo and Eloqua, allowing you to connect campaign data directly into your existing workflows.

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