The HR Grapevine Key Partnership Programme

Designed for organisations committed to sustained engagement with senior HR audiences

Talk to us about Key Partnership Programme

What is it?

The HR Grapevine Key Partnership Programme is designed for brands looking to build long-term visibility, authority, and engagement across the HR profession.

Bringing together audience visibility, editorial collaboration, and coordinated campaign delivery, the programme supports sustained multi-touch engagement with senior HR audiences over time.

Visibility & Audience Engagement

Build lasting connections with senior HR decision-makers

Dedicated Partner Hub

A dedicated partner hub showcasing all HR Grapevine activity in one place

Campaign Visibility

Visibility across live and historical campaigns, content, webinars, and lead generation activity

Ongoing Engagement

Ongoing audience engagement designed to support nurturing and long-term brand visibility

Editorial Collaboration

  • Editorial guidance to support thought leadership and brand positioning
  • Partner insight and commentary integrated into relevant HR Grapevine content
  • Alignment with editorial themes and audience engagement trends

Campaign Delivery & Coordination

  • Priority scheduling and coordinated delivery across relevant HR Grapevine channels
  • Support for integrated multi-channel and repeat campaign activity
  • Consistent visibility among engaged senior HR audiences

Partnership Support

Dedicated support for long-term success

Performance Review

Quarterly and annual reviews covering campaign performance, engagement, and future opportunities

Account Management

Dedicated account management to support continuity and long-term planning

Event Attendance

Editorial attendance at one major partner event per year

Frequently asked questions

What makes the Key Partnership Programme different?
The programme combines editorial collaboration, audience insight, and multi-channel campaign delivery into a long-term partnership designed to support sustained engagement with senior HR audiences.
How does HR Grapevine support content and campaign planning?
Partners benefit from editorial guidance, alignment with relevant industry themes, and audience engagement insight informed by readership and behavioural trends across the HR Grapevine platform.
How does audience insight support campaigns?
HR Grapevine uses engagement and behavioural data to identify the topics, challenges, and conversations HR professionals are actively engaging with, helping campaigns remain relevant and aligned to audience interest over time.
What types of activity can be included?
Programmes can include content partnerships, webinars, lead generation campaigns, display advertising, virtual and in-person events, solus email activity, and ongoing audience engagement initiatives.

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