HR Grapevine Digital Media Kit
HR Grapevine brings together specialist HR audiences, trusted content, targeted campaigns and audience intelligence to help HR suppliers build awareness, generate engagement and develop sales opportunities.
For over 40 years, HR Grapevine has connected the HR community through trusted journalism, industry insight and events.
Today, we bring together an audience of almost 300,000 HR professionals across the UK and US, helping HR suppliers connect with the people who influence and make purchasing decisions.
What makes our approach different is the connection between our audience, content and technology. We don't simply deliver exposure. We help clients understand how HR professionals engage with their campaigns, identify areas of interest and use that intelligence to support their marketing and pipeline development.
Our aim is simple: to help our clients make more meaningful connections with the HR community.
Helen Fish
Founder, HR Grapevine
HR Grapevine connects HR suppliers with almost 300,000 senior HR professionals across the UK and US.
Our audience intelligence connects known HR professional profiles with content interests and measurable engagement, helping clients understand not just who they reach, but how those audiences respond.
300,000
HR professionals
Across the UK and US
52,000
Engaged HR professionals
Active in the last 90 days
7 million
Audience data points
Captured every month
What HR Grapevine Can Do For You
HR Grapevine combines specialist HR audiences, trusted content, targeted distribution and audience intelligence to support every stage of your marketing strategy.
Whether you're launching a product, building your reputation or developing sales opportunities, our solutions work individually or together to achieve your objectives.
Your expertise. Our HR audience. Meaningful engagement.
Connect with HR decision-makers through one of the industry's most established webinar programmes, combining expert production, targeted promotion and measurable audience engagement.
Explore Webinars
Get your brand in front of the HR professionals who matter.
Build recognition and maintain visibility through targeted email campaigns, newsletter sponsorships and premium branding opportunities across HR Grapevine.
Explore Branding & Visibility
Turn your expertise into meaningful audience engagement.
Position your business as a trusted voice through sponsored content, thought leadership, content licensing, podcasts and targeted content promotion.
Explore Education & Engagement
Connect audience interest with sales opportunities.
Combine content-led campaigns, targeted distribution and behavioural engagement intelligence to identify interested HR professionals and support pipeline development.
Explore Pipeline Acceleration
Create conversations with HR decision-makers.
Engage HR audiences through webinars, executive roundtables, Leadership Labs and HR Grapevine Live sponsorship opportunities.
Explore Events & ExperiencesHR Grapevine connects HR suppliers with an audience of approximately 300,000 HR professionals across the UK and US, including senior HR leaders, CHROs and specialists across recruitment, learning, employee experience, reward and HR technology.
Our first-party audience data enables campaigns to be targeted by geography, seniority, HR specialism and organisational characteristics, helping suppliers reach the audiences most relevant to their objectives.
Results depend on your campaign objectives, audience, content and format. Our campaigns can support brand awareness, content engagement, webinar registrations, lead generation and pipeline development.
We provide campaign reporting and engagement insights to help you understand how audiences respond. Where applicable, we can also identify engagement signals from HR professionals who have demonstrated meaningful interest in your content.
Our solutions include targeted email marketing, newsletter sponsorship, branded content, content licensing, webinars, executive roundtables, event sponsorship and pipeline acceleration campaigns.
These can be delivered individually or combined into integrated campaigns designed to build visibility, engage HR decision-makers and support sales pipeline development.
HR Grapevine combines campaign performance reporting with first-party audience engagement data to provide insight into how HR professionals interact with content.
Depending on the campaign, this can include content readership, engagement activity, webinar participation and identified engagement signals. These insights help clients understand audience interests and inform their future marketing activity.
Have a question or know what you're looking for? Get in touch with our team.
United States