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Content Partnerships

Promote your content to engaged HR audiences through targeted multi-channel distribution.

Why use content? 

Content helps brands build visibility, credibility, and engagement by aligning messaging with the topics HR professionals are actively exploring. HR Grapevine promotes client content through targeted, multi-channel distribution designed to reach engaged HR audiences across the UK and USA.

146 hours of client insight consumed by HR readers every month
400 views from a carefully curated HR audience per content piece
6% CTR on outbound in-article activation links

Package Details

We can work with everything from blog-style content to infographics, and even audio or video embeds to enhance your brand reach and reputation. PLUS you can retarget individual readers with activation messages and use HR Grapevine’s own readership trends data to target a topic-engaged cohort of your choice.

How it works

Flexible content packages range from one-off campaigns to ongoing annual partnerships designed to support long-term audience engagement and brand visibility.

All content partnership packages include:

Access to HR Grapevine readership and engagement insight to help align content with relevant audience interests and industry topics.
Content optimisation and campaign setup designed to maximise audience engagement and visibility. 
Multi-channel promotion across HR Grapevine platforms and audience touchpoints.
Access to enhanced reporting dashboards providing visibility into audience engagement across industries, job functions, seniority, and organisations to help refine future content strategy.
The ability to extend campaign targeting to HR professionals actively engaging with relevant topics and industry conversations across HR Grapevine, even where they have not directly interacted with your content.

Optional Audience Nurture Programmes

Content partnership clients can also extend campaign engagement through audience nurture programmes.

Using behavioural engagement data, HR Grapevine identifies audiences actively engaging with your content and delivers targeted follow-up email activity designed to maintain engagement and support continued buyer journey progression.

These highly targeted nurture campaigns are built around recent audience interaction, delivering consistently strong engagement performance.

Set up your content package now

Campaign Options

Basic
  • Fully optimised for SEO, discoverability and readability.
  • Access real-time performance data
  • Your own full brand content hub with dedicated article credits
  • Targeted promotion for each article across email,social media and on-site locations
  • Retarget readers within 24 hours of content engagement with bespoke email messaging
  • Multi-touch dashboard showing all engagements, fully configurable lead scoring via GILT
A great way to generate broad awareness with HR professionals.
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Advanced
  • Fully optimised for SEO, discoverability and readability.
  • Access real-time performance data
  • Your own full brand content hub with dedicated article credits
  • Targeted promotion for each article across email,social media and on-site locations
  • Retarget readers within 24 hours of content engagement with bespoke email messaging
  • Multi-touch dashboard showing all engagements, fully configurable lead scoring via GILT
Ideal for those looking for longer term brand awareness and exposure.
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Premium
  • Fully optimised for SEO, discoverability and readability.
  • Access real-time performance data
  • Your own full brand content hub with dedicated article credits
  • Targeted promotion for each article across email,social media and on-site locations
  • Retarget readers within 24 hours of content engagement with bespoke email messaging
  • Multi-touch dashboard showing all engagements, fully configurable lead scoring via GILT
Directly target the individuals who are reading your content and deliver time sensitive and targeted messaging.
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All content packages delivered by HR Grapevine take advantage of our in-house GILT and Genie data tools.

Content Partnerships - delivering for

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