Content Partnerships

An HR Grapevine content package is a great way to cement your brand’s expertise and leadership in the HR space.  We provide you with first-party engagement data, AI-enhanced content serving, and an intimate understanding of our audience to make sure your content engages HR leaders.

Why use content? 

A content package is the right choice for you because:

146 hours of client insight consumed by HR readers every month
400 views from a carefully curated HR audience per content piece
6% CTR on outbound in-article activation links

Package Details

We can work with everything from blog-style content to infographics, and even audio or video embeds to enhance your brand reach and reputation.

PLUS you can retarget individual readers with activation messages and use HR Grapevine’s own readership trends data to target a topic-engaged cohort of your choice.

How it works

Flexible content packages range from one-off insertions to annual campaigns, offering the best value, exposure, and returns.

All packages include:

Complimentary access to HR Grapevine's readership trend data to align your content to the hottest topic for your preferred audience.
Optimisation and set up for each content piece to encourage quality engagement from audiences. 
Retargeting of those viewing your content with activation and nurturing messages to drive them further into the buyer journey.
Access to enhanced reporting dashboards to further fine tune your content strategy with visibility of the industries, job functions and brands you are engaging.
The ability to target contacts who have recently engaged with specific topics across HR Grapevine even if they haven't specifically viewed your content.

Campaign Options

Standard
  • Fully optimised for SEO, discoverability and readability.
  • Access real-time performance data
  • Your own full brand content hub with dedicated article credits
  • Targeted promotion for each article across email,social media and on-site locations
  • Retarget readers within 24 hours of content engagement with bespoke email messaging
  • Multi-touch dashboard showing all engagements, fully configurable lead scoring via GILT

A great way to generate broad awareness with HR professionals.
Bespoke
  • Fully optimised for SEO, discoverability and readability.
  • Access real-time performance data
  • Your own full brand content hub with dedicated article credits
  • Targeted promotion for each article across email,social media and on-site locations
  • Retarget readers within 24 hours of content engagement with bespoke email messaging
  • Multi-touch dashboard showing all engagements, fully configurable lead scoring via GILT

Ideal for those looking for longer term brand awareness and exposure.
GILT Powered
  • Fully optimised for SEO, discoverability and readability.
  • Access real-time performance data
  • Your own full brand content hub with dedicated article credits
  • Targeted promotion for each article across email,social media and on-site locations
  • Retarget readers within 24 hours of content engagement with bespoke email messaging
  • Multi-touch dashboard showing all engagements, fully configurable lead scoring via GILT

Directly target the individuals who are reading your content and deliver time sensitive and targeted messaging.

Content Partnerships - delivering for

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