Leads and Engagement Signals

What is the Pipeline Acceleration Programme?

A three-month blend of consented leads and engagement signals, built for specialist customer profiles, new market entrants and niche products. The inputs are guaranteed, you choose the leads you accept, and you pay per lead.

3 months From first visibility to demand

115,000 HR professionals, through HR Grapevine newsletters and website

2 lead options Consented leads and engagement signals

How it works

The programme is built around the four stages of the reader journey, each one carried by a part of the programme.

Visibility

Newsletter promotions across the general and topic newsletters

Engage

Website featured posts beside the stories readers came for

Consideration

Content solutions: two case studies, nurtured across the programme

Demand

Dedicated email solus and gated assets, with results in your dashboards

Programme details

The programme guarantees

Visibility

Across 115,000 HR professionals through HR Grapevine newsletters and website

Lead review

You review every qualified lead and choose which to accept

Nurturing

Through audience retargeting and follow-up activity

Optimisation

Through campaign monitoring, reporting and performance improvement

Audience activation includes

Branding across the general and topic newsletters, twice a month
Two case studies, nurtured across the programme
Downloadable assets used for audience retargeting
Email marketing, up to three emails per relevant reader
A/B tested and optimised, with additional gated resources where needed
Real-time dashboards for purchased leads and engagement signals

One set-up fee, two lead options

The campaign set-up fee covers programme and audience activation. After that, you pay per consented lead and per engagement signal.

Campaign set-up fee

Covers programme and audience activation, payable on booking.

Optional API integrationFor direct lead data transfer into your CRM

Engagement signals

A named reader who opened your email, clicked and spent 20+ seconds with your brand

Priced per named signalShown in your real-time dashboards

Talk to us about pricing

Leads and Engagement Signals - delivering for

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Frequently asked questions

How does this compare with HR Grapevine's lead generation campaigns?

Our lead generation campaigns fixed the price and targeted a lead range. The Pipeline Acceleration Programme replaces them and guarantees the inputs instead: three months of visibility, content and email activity across HR Grapevine.

What is the difference between a consented lead and an engagement signal?

A consented lead is a reader who engages with your content and consents to their details being shared with you. An engagement signal is a named reader who opened your email, clicked and spent 20+ seconds with your brand.

Do we have to accept every lead?

No. You review every qualified consented lead and choose which to accept, and you pay per lead.

How do leads reach us?

Through your real-time dashboards, which show purchased leads and engagement signals. For direct transfer into your CRM, add API integration.

Are lead volumes guaranteed?

No. Programme activation and media delivery are guaranteed. Engagement and lead volumes depend on audience demand, targeting criteria and content quality.

How is the programme priced?

A campaign set-up fee, payable on booking, covers programme and audience activation. After that you pay per consented lead and per engagement signal, and qualified leads are billed monthly. Talk to us for current pricing.