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Nurture Programmes

Audience nurture programmes powered by behavioural engagement and automation.
Over 1,000 nurturing interactions are generated every quarter
25% of nurtured contacts convert via at least one additional buyer interaction
10% of contacts take two or more further interactions

How it works

Nurture programmes can be added to virtual event sponsorships, webinars, lead generation campaigns, and content partnerships delivered through HR Grapevine.

Bespoke audience cohort building and automated nurture journeys designed around your content, messaging, and campaign objectives.
Strategic guidance on campaign cadence, messaging frequency, and audience engagement to support ongoing multi-touch interaction throughout the buyer journey.
Access to enhanced reporting dashboards with touchpoint-level visibility into audience engagement, campaign activity, and lead progression over time.

Package Details

Nurture programmes are available exclusively alongside HR Grapevine content partnership campaigns, enabling ongoing audience engagement beyond the initial interaction.

Our team works with partners to identify additional content, resources, and messaging that can be incorporated into targeted multi-touch nurture journeys designed to support continued audience engagement over time.

Using behavioural engagement data and automation, each programme is structured to encourage second and third-touch interactions with highly relevant HR audiences aligned to your campaign objectives and areas of audience interest.

Talk to us

Book a solutions call