Nurture Programmes

Advancing prospective clients along the buying journey is key to building a robust demand pipeline. HR Grapevine uses AI-driven cohort tools, clever automation and readership data to foster multiple touch points from new leads entering your sales and marketing funnel.
Over 1,000 nurturing interactions are generated every quarter
25% of nurtured contacts convert via at least one additional buyer interaction
10% of contacts take two or more further interactions

How it works

You can add a nurture programme to any virtual event sponsorship, webinar, or lead generation campaign running via HR Grapevine. The programme includes:

Bespoke cohort building and automation journeys created to incorporate additional content and resources for your brand.
Advice and guidance on cadence and volume of messaging to generate 2nd and 3rd touch engagements from new leads along your preferred buyer journey.
Access to an exclusive multi-touch campaign dashboard, with data drills available for each touchpoint for every lead.

Package Details

To deliver a successful nurture programme, our team will work with you to identify additional brand resources and content pieces which we can expose to first-touch lead conversions via an intensive, limited-time, automated journey. Each journey will be created to optimise the opportunity for second and third-touch engagements within your ideal customer profile or other criteria.

 

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