Our Partnership Team

With over 20 years at HR Grapevine, Sabrina has an exceptional understanding of the HR supplier market and the challenges facing marketing teams.

As Chief Commercial Officer, she works closely with our largest strategic accounts, developing multi-channel campaigns that bring together brand visibility, thought leadership and demand generation, supported by audience intelligence.

Always one step ahead of the market, Sabrina is constantly exploring new ideas and approaches to help clients reach and engage senior HR decision-makers.
Her long-standing relationships speak for themselves. Many clients choose to work with Sabrina again when they move to new organisations, reflecting the trust and confidence she has built over two decades.

Sarah brings a specialist understanding of the HR supplier market, with particular expertise in employee experience and learning and development, while working with clients across the wider HR sector.

With a strong background in data and audience intelligence, she helps clients understand where their marketing opportunities lie and how to reach the HR decision-makers who matter to their business.

Sarah combines this analytical approach with a genuine interest in her clients' objectives, developing partnerships that bring together relevant audiences, content and commercial opportunities.

Her strength lies in turning audience insight into practical marketing ideas that help clients make informed decisions and get more from their campaigns.

Jo brings a different perspective to business development, combining her consultancy background with an understanding of how HR professionals think, what influences their decisions and the challenges they face.

Her strength lies in building relationships, taking the time to understand a company's ambitions and helping clients explore how HR Grapevine can support their marketing objectives.

With a particular interest in the psychology behind HR decision-making, Jo brings a thoughtful, consultative approach to developing new business relationships.

She focuses on building trust, opening conversations and nurturing partnerships that can grow over time.

A specialist in digital marketing and events, Martin helps clients identify the right channels and opportunities to achieve their marketing objectives.

With a strong understanding of digital campaigns, sponsorship and event marketing, he works with clients to connect their objectives with the HR Grapevine audience, whether through targeted digital activity, thought leadership or face-to-face engagement.

Martin understands how different marketing channels complement one another and helps clients find the right combination to build visibility, develop relationships and generate business opportunities.

His expertise in events brings an additional dimension, helping clients make the most of sponsorship opportunities and meaningful conversations with senior HR leaders.