United StatesTrack
Understand how HR professionals interact with content, including reading activity, topic interests and repeated engagement.
7 million
Audience data points captured monthly
500,000
Meaningful engagement events identified monthly
52,000
Average number of HR professionals engaged over a 90-day period
From audience behaviour to meaningful insight
Our engagement intelligence connects what HR professionals read and interact with to their known professional profiles, helping clients understand audience interests beyond basic campaign metrics.
Identify
Connect meaningful engagement with known HR professional profiles to identify relevant audiences and emerging areas of interest.
Activate
Use engagement intelligence to inform targeting, content promotion and future campaign activity.
How we turn audience behaviour into campaign intelligence
HR Grapevine connects known HR professional profiles with the content they read and engage with. This allows us to identify demonstrated interests, rather than relying solely on who a client believes should be in their target audience.
We use that intelligence to connect relevant HR professionals with client campaigns, recognise meaningful engagement and provide ongoing insight into campaign performance.
Behaviour-led targeting
Find the people demonstrating interest.
We match HR professionals' reading behaviour with relevant content topics to identify audiences showing genuine interest, including those who may fall outside a client's traditional ideal customer profile (ICP).
Content retargeting
Build on previous interactions.
We re-engage HR professionals with relevant client campaigns based on their previous content interactions and demonstrated interests, helping suppliers reach audiences with messaging that reflects what matters to them.
Engagement signals
Identify meaningful audience interest.
We identify HR professionals who meet defined engagement criteria through their interactions with campaign content, providing actionable engagement signals that clients can use to support nurture activity and pipeline development.
Real-time campaign reporting
See how your campaign is performing.
Every client receives access to a campaign dashboard, providing on-demand visibility of campaign performance, audience response and engagement activity throughout delivery.
Turn audience engagement into marketing opportunities
Discover how HR Grapevine can help you identify interested HR audiences, reconnect with them through relevant content and understand how they respond to your campaigns.
Whether your objective is brand awareness, content engagement or pipeline development, we'll help you build a campaign around your marketing goals.