HR Grapevine
Digital Media Kit


Intent-driven marketing solutions
targeting the HR industry

Helen Fish
Helen Fish
Co-Founder

Welcome!

When HR Grapevine was created, the goal was simple: inform, engage and inspire HR teams.

Today, we connect brands with over 300,000 senior HR professionals across the UK and USA, spanning listed companies, leading private firms and key public sector organisations.

Every month, we analyse more than 6 million intent signals, turning audience behaviour into meaningful commercial opportunities. Our data-led approach ensures your campaigns reach the right HR decision-makers, not wasted contacts.

By combining trusted content, engaged audiences and intelligent targeting, we help you engage with precision, build visibility and drive real results.

If you're looking to reach senior HR leaders effectively, we're here to help.

Stats we're proud of

300,000 HR professionals across the UK & USA

Over 85% of our audience are buyers, decision-makers, or purchase influencers

Over 6 million behavioural signals captured every month

Trusted by 200+ clients using HR Grapevine’s AI-enhanced marketing platform

Reaching over 2 million visitors annually

What HR Grapevine can do for you

Lead Generation & Nurture
Generate opted-in leads through content-led campaigns informed by behavioural insight and audience engagement data. We help brands reach HR professionals actively engaging with relevant topics, driving stronger engagement and pipeline growth.
Brand Visibility
Build brand visibility through targeted, multi-channel campaigns reaching engaged HR professionals. We align your message with trusted content and relevant industry conversations to increase awareness and audience engagement.
Editorial Partnerships
Position your brand and experts as trusted voices within the HR community through high-quality editorial content and partnerships. Reach senior HR audiences while building credibility and authority through meaningful industry conversations.
In-Person Events
Connect your brand with senior HR audiences through premium in-person events and experiences. From roundtables to networking opportunities, we create environments that encourage valuable industry conversations and lasting relationships.
Bespoke Campaigns
Boost buyer engagement with ultra-targeted campaigns, creating meaningful touchpoints and connecting potential buyers with the right people.

Frequently asked questions

Who will my campaign reach?

Your campaigns reach a highly engaged audience of senior HR professionals who are active readers of HR Grapevine.

Our audience includes decision-makers across enterprise, mid-market and public sector organisations in both the UK and USA, giving you a combination of scale and relevance within the HR market.

What results can I expect?

Performance varies by campaign, but our Solus emails consistently achieve strong open and engagement rates, driven by an audience that actively consumes HR-focused content.

Each campaign is supported by our team, who optimise messaging, creative and timing to help you achieve the best possible results. Benchmarks and past performance examples are available on request.

How flexible are campaigns and formats?

We offer a range of campaign options across Solus email, website display, content partnerships and events.

Campaigns can be tailored to your objectives, whether that’s increasing brand visibility, generating leads or supporting a broader marketing strategy.

What support will I receive?

Our team works with you at every stage of the campaign, from initial planning and creative optimisation through to reporting and insights.

This ensures your campaign is not only delivered effectively, but continuously refined to improve performance.

Talk to us